Working in unison, these channels will help raise awareness of the need to protect our beaches and how everyone - individuals, communities and businesses alike - can be part of the solution.
Toolkits are available to purchase on for $10.Īdditionally, Corona will support the “Protect Our Beaches” initiative with an integrated marketing campaign that includes TV, digital, social, retail and PR. The seed card, when planted, will grow into a lime tree, whose fruit is a classic companion to Corona beer.
#Corona usa beach cleanup code#
The toolkit comes in a custom branded recyclable cardboard box with gloves, a reusable mesh bag and a plantable seed card with a QR code that unlocks access to the Corona Beach Cleanup Guide and will direct people to find a local cleanup event in their area. To aid consumers in their own local cleanup efforts, Corona and Oceanic Global are offering an easy-to-use toolkit that includes all the essentials individuals need to clean up their beloved waterway or beach. We are proud to support an iconic brand like Corona in taking action and inspiring others to do the same.” “We all must take immediate action to ensure the health of our oceans and beaches, for today and for the future. We are currently dumping up to the equivalent of two garbage truckloads of plastic in the oceans every minute, pushing the ocean’s ecosystems past their limits,” said Lea d’Auriol, founder, Oceanic Global.
Adhering to local safety guidelines, the cleanups will begin in July and run through September. A video of the effort can be found on the Corona YouTube page.įrom beaches to rivers and lakes, this year, the brand will host 20 consumer cleanup events across the country to bring communities together and enable people to be part of the solution. The cleanup successfully yielded more than 30,000 pounds of plastic waste. Unfortunately, the bay falls victim to both marine debris and litter from the city. A unique waterway system, the Biscayne Bay is home to some of the Atlantic Ocean’s most unique wildlife. To kick off the initiative, Corona hosted a high-impact cleanup (coordinated with the experts at United by Blue, a sustainable lifestyle brand that specializes in coastal and waterway cleanup projects) in the environmentally endangered lands of the South Dade Wetlands within the Biscayne Bay near Miami. “The ‘Protect Our Beaches’ initiative is a commitment to reduce our plastic usage and clean up a place we call home, an action that we hope can inspire communities to protect their own local beaches and create a bigger impact.” “Beaches have been the heartbeat of Corona for nearly 100 years because of what they represent: a special place with the power to relax and refresh our perspectives,” said Ann Legan, vice president of brand marketing, Corona. Additionally, the international NGO is helping with the Corona brand’s sustainability efforts, predominantly by removing plastic across its business, including packaging, selling tools, merchandise and more, and replacing it with ocean-friendly alternatives and collaborating with eco-conscious vendors. To help support the effort, Corona has partnered with Oceanic Global, a nonprofit leader in ocean conservation, to spearhead cleanups in some of the nation’s most polluted areas, as well as host community cleanups in select cities and locations across the country. Believing there is no such thing as a “better tomorrow” without our beaches, the brand is on a mission to preserve these special places for generations to come. CHICAGO, J(GLOBE NEWSWIRE) - Timed with World Oceans Month, Corona beer - a brand that has long been synonymous with the beach - is committing to removing 1 million pounds of plastic from beaches and its business by the brand’s 100th birthday in 2025 through its “Protect Our Beaches” initiative with Oceanic Global.
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